Born from the iconic American West of the 19th century, the Cowboy mythology embodies the archetypical hero's journey recognized and romanticized since the dawn of time: that of the reluctant frontier warrior who, despite the odds, heeds the call to adventure and carves out his future with bare callused hands.
For those who have neither wealth nor power, the Cowboy represents unfettered independence, an individual beholden to no authority. He is idealized by those who crave freedom but are unable or unwilling to undertake the fierce struggle required to secure it.
The Wild West of the 1800's has vanished but cowboy attitude ("one against the world”) persists in the wild streets, opulent penthouses and rural towns of the world. Today's cowboys still live close to the ground, clawing at the edges of civilization and possibility; consciously or not, they evoke an ancient spirit that connects us to our shared and resonating past.
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